6 Ways Streaming is the Future of TV
Posted on July 16, 2014
Previously, I outlined 6 Reasons Network TV Fails And Cable Stays Winning. I shared how network television has positioned itself to not be competitive in today’s market. But that is only half of the story. What is most important is how each of these players will fare in the future. And right now, it looks like cable and streaming television are a thing of the past.
Looking to the future, one thing is clear: viewers want a more customized viewing experience. People watch their shows on tablets, phones, laptops, and computer screens in increasing numbers. Nielsen has started a ratings system for Twitter. It is clear that the landscape is shifting. And the cable and streaming outlets are best prepared for what is coming.